A more confident kid, guaranteed.

We promise our program will help your kid become more confident in 90 days.

Or we’ll give you your money back.

How will you know your kid has become more confident?

Our assessment approach:

Confidence looks different for every kid - it’s not just high or low. We’ll show you the areas where your kid’s confidence shines through, and where they can use the most work. And we track their progress with a first-of-its-kind assessment: the Confidence Profile.

We’ll show you and your child what their strongest and weakest areas of confidence are, and how their confidence grows over time.

  • The Confidence Profile:

    • Based on a research-validated sports psychology process used to build confidence in elite athletes

    • Designed with best practice principles from developmental science

    • Measures self-concept, self-belief, and self-compassion

    • Informs a personalized training pathway for each kid

    • Benchmarks progress over the course of program participation

The most common profiles of confidence among kids — each has a unique program pathway and focuses on an individual kid’s confidence needs

(read more about our approach on the Confidence Profiles page)

Our program approach:

We believe kids deserve the best. So we’ve spent two years building this program, working with hundreds of families, consulting cutting-edge research, and conducting our own.

  • Every activity is:

    • Designed by our team of in-house experts

    • Based on the latest peer-reviewed research

    • Personalized to your child’s needs

    • Built for kids to learn and practice skills in an engaging way

If you have any questions, just ask!

Fish Stark

Head of Program and Curriculum

Brian Burkhard, PhD

Director of Research and Evaluation

The “Science-y” FAQ

Q: What research did your Confidence Profile questions come from?

A: Our survey questions are either directly sourced or adapted from the following measures:

Q: How do you know these questions are effective for measuring confidence?

A: Because they were sourced or adapted from existing peer-reviewed academic literature, we started from a good place. We also put the measures through our own statistical tests. For example:

  • In our own research the confidence constructs positively correlated with important outcome variables (e.g., hopeful future expectations, academic attitudes, peer and community connection)

  • We evaluated the Cronbach’s alpha, or Spearman-Brown coefficient when appropriate, and found good or acceptable reliability for all constructs among our nationally representative sample (n=1,250)

Q: Is the data reliable? Won’t kids just make up answers or click randomly?

A: There are a few ways we mitigate the risk for response bias:

  • Triangulate data collection: we compare self-report measurement with data from the parent perspective, as well as objective skills-based measures to form a more complete and reliable picture of confidence.

  • Using the proper measures, children older than six are generally capable of providing as accurate data about themselves as a parent would report, so we’ve tested our questions for developmentally appropriate vocabulary and language.

  • We’ve used several methods to ensure children are focusing on the questions, such as: attention check items, setting a threshold for how long it should take to complete our surveys, as well as checking for ‘straight-lining’ answers.

  • The optimal response format when using Likert scales with young children tends to be one that uses words instead of numbers (e.g., we avoid saying, ‘on a scale from 1 to 5’), and that reflects frequency of thoughts of behaviors (e.g., never, always) rather than more abstract options (e.g., strongly agree).